Branding an art-forward wedding magazine:
Case Study

Rebranding a leading online publication for print so that it feels related but different enough to have a personality of its own.

Claire Johnson, CEO of San Diego Magazine

"I believe this country has yet to recognize the potential of its genius. If all Americans believe there is room at the table for everyone, we could start to break down systems of oppression."

Janie Reed USA Softball player running bases

Janie Reed, Professional Softball Player

"Comparing ourselves to other people will only lead us to be the second-best version of someone else. No one else can be the best Janie Reed. Only I can do that. Everyone's race ends at a different place."

Stacey Edelstein, Co-founder Raygun

"Place more value on curiosity and practice than comparison and perfection. The latter will only lead you further away from finding your gifts."

Branding an Environmental Nonprofit:
Kids Ocean Day

Inspiring the next generation of environmental activists.

What Season is Your Visual Brand?

Defining your seasonal personality helps you think big. It gives you and your designer cues to style your brand, choosing your colors, shapes, patterns, and textures.

The key ingredient to make your catering business stand out

To get your audience's attention, it takes more than the visual components to set you apart.

How to get the design you need to drive your business forward

How to get the design you need to grow your business

Design plays a crucial role in the success of any business. Here are six key ways to ensure you get the designs you need (hint: it's not always what you want).

We’re hiring:
Freelance UX/UI Designer

Join our creative team at Alfa Charlie.

New year, same you.

Times change, trends come and go, but one thing should always remain consistent: the core principles of your brand. At Alfa Charlie, we call this your anchor.

Twenty-Twenty SD

Twenty-Twenty aspires to document what has been seen, heard and felt over the course of this year in San Diego.

Behind the Mask

A series of interviews with San Diego small business owners during a time of crisis.

Design 1% Better

We joined the international organization 1% for the Planet to expand our passion beyond our business. As members we’ll contribute at least one percent of our annual sales to environmental causes and be part of a group of people connecting to make an impact.

Brand Strategy From the Inside Out

Our approach to brand strategy and why it's so important.

Rock Climbing & The Imagination:
How Movement Impacts the Creative Brain

A discussion with Sandy Jairaj — rock climbing coach and the only female route setter at Mesa Rim — about climbing and her creative process.

How to Write Web Copy That Demands Attention

A few tips to help you write better website copy.

Branding & Website Case Study:
Lisa Dupar Catering

Putting modern on the menu.

2020 – The Year of Play

We’ve decided to make “play” our word for the year, as part of our creative mission to get out from behind the screen and interact.

First Tuesdays with Alfa Charlie

Join us every first Tuesday of the month as we step away from our desks to gather creative inspiration.

Website Case Study:
One Club for Creativity San Diego

This year, SDX transitioned to be the San Diego chapter of The One Club for Creativity. Alfa Charlie was honored to partner with The One Club to help brand the transition.

Wellness Series:
Boredom, Creativity & The Great Outdoors

For the general population, the world of technology is a double-edged sword. In some ways, this may be an even larger truism for creatives.

Alfa Charlie Creative Agency Wins CSSDA Site of the Day

Alfa Charlie Wins CSSDA Site of the Day

We are excited to share that our agency website won CSSDA Site of the Day, as well as public awards for UI, UX and Innovation.

Beauty and The Brain

The effects of aesthetics on the brain and the power in simply making beautiful things.

Alfa Charlie wins Site of the Day on Awwwards

We are excited to share that our website won the Site of the Day by Awwwards on July 14th!

The Alfa Charlie Story

When flown together at sea, the Alfa Charlie nautical flags are a signal to abandon ship. For us, it's an acclamation to free oneself from restraints; to start new and define a fresh path.

Minimal Design:
Less is More

In recent years we’ve seen a return to the 'less is more' mentality and a reconnection to minimalism.

Wellness Series:
An introduction

Welcome to our wellness series — a place where we explore self care, work-life balance tips, and little lessons that bring a sense of calm to our hectic days.

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