Alfa Charlie is a branding studio based in San Diego, California.
The nautical flags, Alfa Charlie, are code to abandon ship. For us, they’re a signal to defy convention, start fresh, and seek new territory — together. That’s the kind of partnership we thrive on, and there’s no better way to start your brand journey.


We craft the visual cornerstone of your business.
It’s time you have a brand you love and the tools to show up confidently in front of your dream audience. Through our brand development process, we set your business up for success.
Brand Navigation Workshop
In a multi-session workshop, we’ll work in tandem to unearth what’s holding you back so you can have a brand that is working for you, not against you.
Comprehensive Brand Identity
More than just a logo, we’ll equip you with visual assets needed to bring your brand to life at every customer touchpoint.
Brand Compass Book™
Never get lost in the sea of branding again. This detailed book is personally designed to help you execute a cohesive brand so you can navigate your sales and marketing with confidence.
Graphic Design
Once your brand is established, it’s time to execute. Marketing collateral, magazines, web design, and more – we’re here to help.
Kimberly Gilroy
co-founder + brand strategist
A New York native, Kimberly guides our brand strategy and client outreach - fuelling her love for people, community-building, and helping clients share their purpose with the right audience in the right way. Kimberly sits as the president of The One Club For Creativity San Diego, working to uplift and unite our local creative community.
Last seen: fiddling with her camera to capture the night sky.
Founded by women, connected by community.
We are a team of designers, travelers, hikers, and creators who seek inspiration through collaboration and the outdoors. Uniting enthusiasm with curiosity, we’re audacious in our pursuit of creating a positive impact and building lasting connections with the people and places around us.
Reva Green
co-founder + creative director
An avid world traveler, Reva brings her passion for culture to the world of design. With roots in Paris and California, our creative director brings a depth of design knowledge and expertise to every project. Reva is part of the Southern California Steering Committee for 1% for the Planet, working to inspire local businesses and individuals to support environmental solutions.
Last seen: playing with the laser engraver at CoLab Makerspace after her volunteer shift.
Strong partnerships make steadfast brands.
We work with companies who share our passion for community and the active coastal lifestyle — global businesses and bold local brands alike.