Symbiotic Training Center
Establishing a brand identity and website for an elite athletic training center.
We worked with the founders of Symbiotic Training from the ground up. After a deep dive into understanding the mission of the company, we assisted in establishing the name and executing its meaning through an all-around brand identity package and website. We used the concept of the yin and yang to bring together the ‘S’ shape and opposing blue dots. The modern style speaks to the elite and professional level athletes that Symbiotic works with, while still being approachable for their younger audience. The powerful, vibrant aesthetic translates beautifully onto accessories, signage, and more.
Kim and Reva are not only talented artists, but also true professionals who made the effort to get to know us and our business. They spent the extra time to uniquely understand the vision and goal of our company, and I think everything in our brand and branding strategy reflects that. I would highly recommend Alfa Charlie to anyone looking to launch, refresh, or re-strategize the branding of their business.