Scale San Diego
Designing a brand identity system for a smart city accelerator program.
We started working with SCALE San Diego during their launch in early 2017. As a smart city accelerator program, they are constantly working to make San Diego a smarter and greener city. We were tasked with creating a visual identity system that encompasses their bold vision and attracts young innovators to get involved. We expanded the brand through various marketing materials, web designs, event signage.