Symbiotic Training Center
Establishing a brand identity for San Diego's top training center for baseball and softball athletes.
The founders of Symbiotic Training approached us to build an all-around brand package from the ground up. After fine-tuning the name, messaging and brand personality, we executed a powerful visual identity. The logo utilizes an abstract concept of a yin and yang in “S’ shape and through the opposing blue dots in the “I’s”. The modern aesthetic translates beautifully onto accessories, signage, apparel and more, providing depth and appeal to the elite and professional level athletes that Symbiotic works with, while remaining approachable to their younger audience.
Kim and Reva are not only talented artists, but also true professionals who made the effort to get to know us and our business. They spent the extra time to uniquely understand the vision and goal of our company, and I think everything in our brand and branding strategy reflects that. I would highly recommend Alfa Charlie to anyone looking to launch, refresh, or re-strategize the branding of their business.
