Design for WomanKind

Women-owned creative agency

Rewriting the Code

Rebranding a non-profit disrupting gender and racial inequality to uplift women in tech.

Rewriting the CodeRewriting the Code

Technology's future depends on diverse voices, but systemic barriers keep entire communities locked out. Rewriting the Code addresses this inequality head-on, creating pathways for women and underrepresented groups to thrive in the tech industry. Their previous brand felt too literal with a strong use of brackets and binary code, when their real power lies in human transformation.

We developed a bold new identity that speaks directly to Gen Z changemakers. The reimagined wordmark literally rewrites "code" by rotating the "O," creating a visual metaphor for disruption that resonates across platforms. Moving beyond tech clichés, we developed a comprehensive system around transformation and empowerment. The expansive color palette and dynamic supporting elements reflect their global community's diversity, while scaling seamlessly across sub-brands and affiliate partnerships.

Since launch, the organization has achieved 28% year-over-year growth, proof that authentic branding drives real impact.

Brand Identity01
Rewriting the Code logo design
Rewriting the Code Icon Design
Rewriting the Code business cards
Rewriting the Code WomanRewriting the Code Brand Shapes
Rewriting the Code Team Photography
Rewriting the Code signage
Rewriting the Code hat design
Rewriting the Code valuesRewriting the Code photography
Rewriting the Code event badge design
Rewriting the Code web design
Rewriting the Code sponsorship flyer design
Rewriting the Code Billboard Campaign
Rewriting the Code T-Shirt DesignRewriting the Code Billboard
Sub-brand System02
Rewriting the Code Black Wings Branding
RTC Black Wings Poster DesignRTC Black Wings Graphic Design
Latinas de RTC Logo Design
Latinas de RTC poster designLatinas de RTC graphic design
Career Summit Event Branding
Career Summit Branding
Alfa Charlie Creative Agency

Alfa Charlie is a creative agency for femtech brands—those redefining the industry by challenging the status quo, rewriting outdated narratives, and sparking open, inclusive conversations. We partner with brands to drive meaningful change in women’s health through strategy, identity, websites, and graphic design support.

Have a project in mind? Reach out: hello@alfacharlie.co

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