Aisle Planner
Designing intuitive tech solutions for a community-focused app for women entrepreneurs.
Event planning should spark joy, not tech frustration. When Aisle Planner's users struggled with clunky interfaces and missing features, planners were spending more time fighting their software than focusing on their clients' dream celebrations. As a woman-owned business serving primarily women event planners, Aisle Planner understood that intuitive design isn't just about usability—it's about enabling professionals to focus on what they do best: creating unforgettable experiences.
We redesigned their desktop application from the ground up, creating an intuitive interface that actually anticipates planners' needs. The new UI streamlines complex workflows, introduces smart organizational features, and eliminates the friction points that were driving users away.
Our ongoing partnership extends beyond the app—from web designs for Aisle Planner and sister brand The Aisle Guide to print and digital marketing collateral, plus complete branding and creative direction for The Aisle magazine. We've become their strategic design partner, scaling their identity seamlessly across expanding sub-brands and offerings, proving that thoughtful design systems can transform frustrated users into passionate advocates while driving sustainable business growth.
Web Design & Brand Expansion01
Working with Alfa Charlie has been amazing. From the very beginning, they took the time to learn about our business, the direction we wanted it to go and who we wanted our brand to resonate with. They took that information they did a comprehensive study of our industry, sharing their discoveries with us as we mapped out a strategy together. Working with them, we have embarked on a creative journey that has evolved not only the Aisle Planner brand, but how we as a company engaged our community further establishing our brand in the global wedding and event industry.
Aisle Planner App Design02
The Aisle Magazine03
