The nautical flags, Alfa Charlie, are code to abandon ship. For us, they’re a signal to defy convention, push boundaries, and pave the way for change—together.
At Alfa Charlie, relationships come first. The best work happens when designers and founders work side by side, forming real connections and fully immersing in the cause. When we believe in something, we pour everything into it. We push further, think deeper, and create work that doesn’t just look good—it means something.
As co-founders, we lead every project ourselves, working directly with the people shifting the status quo. And right now, we’re all in on rebranding women’s health—because our future depends on it.
Reva Green & Kimberly Gilroy
Co-Founders & Creatives
Brands can shift culture
Brands influence how people think, feel, and connect to the world. They play a pivotal role in shaping our culture. With that power comes responsibility to lead with purpose. At Alfa Charlie, we help brands clarify what they stand for and show up in a way that shifts culture in a positive way.
Health is a human right
When we say ‘women’s health,’ we mean all women—cisgender, transgender, and non-binary. We believe in an inclusive definition of health, one that recognizes the diverse experiences, bodies, and identities of those who identify as women.
A healthy planet is a healthy woman
The health of women and the planet are deeply interconnected. By caring for the earth, we care for women—strengthening communities, protecting futures, and nurturing life. As members of 1% for the Planet, we partner with Women’s Earth Alliance to strengthen women and the environment.
Femtech is the modern revolution
From fertility solutions, menopause care to mental health support, FemTech innovation is empowering women to take control of their bodies and futures. FemTech is not just an industry but a movement: the next wave of the feminist revolution, centered around autonomy, equity, and access.
Women support women
We believe in the power of women uplifting one another. At Alfa Charlie, we foster connection through design and our WomanKind initiative dedicated to amplifying early stage FemTech startups. We know that when women stand together, the future looks brighter for everyone.
Culture-shifting brands we’re proud to support:
Leading the menstrual blood revolution
Empowering innovation to drive positive change
Reducing waste with eco-friendly pregnancy tests
An app and smart ring for managing PMDD
Championing diversity in the tech industry
Solving the climate crisis with women at the center
A beacon of compassion during the fertility journey
Transdermal patches for women's health
Diagnosing endometriosis and cervical cancer
Untapping the scientific potential of menstrual blood
Holistic support during and after pregnancy
A postpartum wellness community rooted in the earth
“I worked with Alfa Charlie on a refresh of my brand, Hoopsy. Right from the get go they understood what I was trying to achieve with the brand. The first iteration of the new brand design look was spot on, we just needed to tweak the colours. The team were a total joy to work with and I totally recommend them. The first iteration of the new brand design look was spot on, we just needed to tweak the colours. The team were a total joy to work with and I totally recommend them.”
LARA SOLOMON, FOUNDER & CEO @ HOOPSY