Kids Ocean Day
Designing a brand identity and website that empowers kids to save the Earth.
Climate anxiety is real, even for kids. But Kids Ocean Day proves that environmental action doesn't have to feel overwhelming; it can feel joyful. This annual event and educational nonprofit connects children to beaches and oceans, transforming concern into curiosity and activism into adventure.
We created a visual identity that embodies pure possibility. Lively typography, vibrant colors, and playful patterns encourage exploration while building serious brand recognition for their environmental mission. The versatile system appeals to both young participants and the adults who support them, crucial for an organization that relies on multi-generational engagement. Every element celebrates what Kids Ocean Day does best: proving that saving the planet can be the most fun thing kids do all year. The brand doesn't lecture about environmental responsibility, it invites children to fall in love with the world they're protecting.
Working with Alfa Charlie has proven to be the best decision that Kids Ocean Day could make for our new branding and digital presence. Reva and Kimberly are very creative and show off their talent with grace and ease. It has been an absolute pleasure to have lifted our anchor and headed out to the high seas of the internet in the safe hands of Alfa Charlie. I look forward to coming back time and again as we grow.
