Blake Health
Creating a brand identity for a pioneer in menstrual blood research and women's health innovation.
For centuries, menstrual blood has been dismissed as medical waste. Blake Health saw revolutionary potential where others saw taboo, launching ROOY& Biobank—Europe's first menstrual blood biobank—to unlock groundbreaking insights into women's health.
The challenge? Creating a brand that can make the stigmatized feel scientific and the overlooked feel valuable. Our kaleidoscope-inspired visual system transforms what's been hidden into something beautiful and complex. Dynamic patterns shift and evolve like the discoveries themselves, while a bold rainbow palette celebrates the diversity in biology, identity, and innovation that drives their research. The ROOY& sub-brand centers around an extended ampersand—a visual invitation to collaborate and push boundaries. The result is a brand identity that doesn't shy away from the revolutionary nature of their work but embraces it with scientific rigor and bold imagination.
Working with Alfa Charlie has been like finding the perfect creative co-conspirators – the kind who show up with brilliant ideas, endless enthusiasm, and an impressive knack for transforming your bold ideas into real, successful outcomes while keeping the boldness. They didn't just help us identify our core values – they helped us fall in love with our mission all over again. They have this magical talent for taking the messy, passionate thoughts swirling around in your head and transforming them into a crystal-clear brand that actually makes sense. It was remarkable to experience! The visual identity they crafted felt like seeing ourselves in a mirror for the very first time. It's rare to find partners who can translate heart into designs so beautifully, while making the entire process feel collaborative rather than consultative. Alfa Charlie is the dream team. They don't just build brands – they build confidence, clarity, and the kind of visual storytelling that resonates so deeply it makes people stop scrolling and start caring.
