Breast Cancer Portrait Project
Raising breast cancer awareness in young women through a non-profit brand identity and website.
Young women aren't supposed to worry about breast cancer. That misconception is exactly what photographer Missy Peters set out to change through powerful portraits and personal stories that make early detection personal and urgent.
The brand identity needed to honor both the artistic vision and life-saving mission. We created a handcrafted logo that captures authentic beauty while literally referencing the photography at the project's heart. The artisanal lines give the brand human warmth without sacrificing sophistication, crucial for building trust around such a sensitive topic. The custom website design curates an experience that puts the photographs and stories front and center, creating an emotional journey that transforms abstract statistics into compelling, personal calls to action. The result is a digital space where art meets advocacy, and awareness becomes action.
