Rewriting the Code

Rebranding a non-profit that is disrupting the gender and racial inequality in tech.

Rewriting the Code

Rewriting the Code is a nonprofit organization changing the face of technology. When they approached us, they needed a strategy and branding system aligned with their tenacity, empowering them to stand in their fortitude. We stepped away from literal code references of their previous brand and focused on the bigger picture: disrupting the status quo. The wordmark shows a literal rewriting of "code" through the rotation of the "O" – a simple yet bold statement demonstrating how Rewriting the Code is making an impact. To align with the global reach of their community and inclusivity, we built out an extensive color palette with supporting shapes to make it dynamic. This comprehensive system is versatile and lends itself well to capturing the diversity and depth of the brand while also creating the foundation for its various sub-brands.

  • Client
    Rewriting the Code
  • Services
    • Brand Strategy
    • Brand Architecture
    • Tone of Voice
    • Messaging
    • Visual Identity
    • Web Design
    • Graphic Design
    • Photography
Rewriting the Code | Logo Design
Rewriting the Code | Icon Design
Rewriting the Code | Business Card Design
Rewriting the Code | Woman
Rewriting the Code | Brand Shapes
Rewriting the Code | Unique Strengths
Rewriting the Code | Signage
Rewriting the Code | Hat Design
Rewriting the Code | Team Photography
Rewriting the Code | Badge Design
Rewriting the Code | Web Design
Rewriting the Code | Sponsorship Design
Rewriting the Code | Photography
Rewriting the Code | Black Wings Logo
Rewriting the Code | Black Wings Branding
Rewriting the Code | Black Wings Branding
Rewriting the Code | Latinas de RTC Logo
Rewriting the Code | Latinas de RTC Branding
Rewriting the Code | Latinas de RTC Branding
Rewriting the Code | Career Summit Logo Design
Rewriting the Code | Career Summit Branding