Alfa Charlie Co-Founder Kimberly Gilroy recently joined Alana Ficalora and Steph Belsky on their podcast, ‘Missed Opportunities for Good‘, for an engaging conversation on how intentional design can spark real impact. With a focus on the values that drive her work, Kimberly shared insights into the role of creative storytelling and branding in helping businesses connect authentically with their audiences.
Diving into Impact-Driven Design
Throughout the episode, Kimberly discussed Alfa Charlie’s journey and her passion for creating designs that resonate beyond aesthetics. She emphasized that she believes change starts at the individual level, beginning with the unique skills each designer brings to the table. In her view, every design choice—from a campaign’s imagery to its messaging—carries the potential to create a ripple effect that resonates with people on a meaningful level.
One of the conversation highlights was an analysis of the Eyes Lips Face “Serving Facts” campaign. Kimberly, Alana, and Steph examined how the campaign’s innovative branding approach was not only visually striking but also deeply rooted in purpose, bringing important stories and values to the forefront. For Kimberly, the campaign exemplifies how impactful design and storytelling work to amplify a brand’s message and inspire connection.
Why Purpose Matters in Branding
As Kimberly explained during the episode, a major focus at Alfa Charlie is ensuring that each piece of branding serves a larger purpose. Rather than focusing solely on aesthetics, Kimberly and her team are driven by the question, “What’s the bigger picture?” She believes that purposeful design can foster connections, create space for meaningful stories, and ultimately empower brands to make a difference in their communities.
For listeners passionate about branding, storytelling, and impact-driven design, Kimberly’s episode offers valuable takeaways on how creativity can be harnessed to inspire change. It’s a conversation that reflects her team’s dedication to high-quality design and serves as a reminder of the profound impact each of us can make through our work.
? Listen to Kimberly’s full episode here: Ep. 25: Creative Conversations with Kimberly Gilroy