Dirt Don’t Hurt Me:
Maritza, Tiva, & Kaya Murray

Dirt Don't Hurt Me | Earth and Plant Based Products

Maritza, Tiva, & Kaya Murray,
co-founders of Dirt Don’t Hurt Me

Meet the three sisters who founded Dirt Don’t Hurt Me, a line of earth and plant based activated charcoal products for oral health and beauty routines.

Dirt Don't Hurt Me | Behind The Mask


What’s your message to your community?

Our message to the community is that, no matter what life brings forth, it is up to you, (the individual) to determine the outcome. You can use your strengths and creative abilities to accomplish what you need to, despite what can feel like overwhelming circumstances. As business owners we know that just opening a business in itself has its challenges, so with the onslaught of Covid a whole new set of challenges arose, but remember to keep striving and this too shall pass.


How can the community best support you?

Educating the community on how toxic our personal care products can be is one of our top priorities. It is refreshing to see our tribe sharing our social media posts and really getting behind our message, which is the importance of detoxification through Earth + Plant Based ingredients, including Activated Charcoal, Clays, Minerals and Herbs. We appreciate how much love the community always sends our way.


What has been your creative escape during COVID?

Covid has been such a whirlwind for our business. From our weekly farmers markets and street fairs and festivals being completely shutdown to the majority of our retailers being sidelined as well. We have had to completely pivot our business model. Through these challenges we have learned that it is imperative to be flexible, creative and really think out of the box to keep our business afloat. Because of our inability to meet in person as much, we have been having walking/hiking meetings out in nature and that has been a huge escape and stress relief for us all.


What has COVID taught you about connection?

Because of the recent school closures/business closures and lockdown etc, we have obviously had way more time to connect with our children and immediate family. Getting out to our local beaches, hikes in the mountains, really helped boost our physical and mental health during these unprecedented times. It was important for us to get some fresh air and vitamin D to help keep our immunity up.


What place in your neighborhood are you excited to get back to? Why?

Our favorite to have working meetings was Public Square Coffee in La Mesa, but due to the closures and protests they have been closed for a couple months at least, and we aren’t even sure if they are re-opening at this point and in what capacity. We surely do miss them!


If you were to write a book about 2020 so far, what would the title be?

How to Survive a Global Pandemic , Raise a Family And Grow a Successful Business!


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