HERA BIOTECH
Creating a brand identity for a femtech company transforming women’s health diagnostics.
Women’s health has long been defined by delayed diagnoses, dismissed symptoms, and data gaps that leave millions without answers. Conditions like endometriosis and cervical cancer remain underdiagnosed for years, causing unnecessary pain and complications.
Hera Biotech is changing that by delivering scientifically rigorous diagnostic solutions that empower women to take control of their health while giving physicians the tools to provide more precise and compassionate care. Their first innovations focus on endometriosis and cervical cancer, with plans to expand into a full suite of diagnostic technologies that improve how women’s health is understood and treated worldwide.
We developed a brand identity that bridges scientific credibility with human empathy. The visual system centers on an abstract feather motif inspired by Greek mythology, symbolizing protection and divine intelligence. The color palette and typography convey trust and quiet intelligence, while a family of abstract line illustrations adds precision and depth. We also created a sub-brand system for Hera Biotech’s two diagnostic devices, HeraFem™ and MetriDx™, ensuring a cohesive identity that connects each innovation back to the master brand.
The result is a brand that mirrors the caliber and conviction of the Hera Biotech team—one that resonates with both physicians and patients around the world.
Alfa Charlie was a dream to work with! They took varied input from our team regarding our brand look and feel and turned it into a beautiful cohesive look that everyone is happy with, something we could not have done ourselves. Highly recommend!
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