Why Alfa Charlie Chose Women’s Health
Pictured above: Alfa Charlie co-founders, Reva Green and Kimberly Gilroy with Somer Baburek of Hera Biotech (middle)
Some paths don’t announce themselves loudly. They reveal themselves through the people you meet, the stories you’re trusted with, and the parts of your own life that quietly shift along the way. That’s how women’s health became the center of our work, through connection and a sense that this was the space where our creativity could actually move something forward.
As our lives evolved, so did our perspective. Reva became a mom. Kimberly was navigating her own health concerns. We noticed gaps in the system, moments where care and support were missing. And the more we paid attention, the more we saw an opportunity to contribute in a way that mattered.
Then we started meeting founders building solutions they desperately wished had existed. People creating tools for menstrual health, endometriosis care, postpartum support, menopause resources, mental health, cardiac health, and more—real experiences, real gaps, real innovation.
These weren’t businesses chasing trends. They were people building lifelines. And every conversation left us thinking: this needs to exist in the world.
What we also saw was a gap we could actually fill. Brilliant products and life-changing ideas were being held back by branding that didn't match their heart or clarity that didn't reflect their impact. These founders had the vision and the drive, but they were deep in the work of building the actual solution. There wasn't bandwidth left to step back and craft the story that would help their innovations reach the people who needed them most.
That's where we step in.
Branding in women’s health isn’t decoration. It’s trust. It’s clarity. It’s giving founders the voice and presence they need to stand out in a space, finally gaining attention and investment. Good branding helps people understand value. Great branding helps movements grow. Whether it’s a platform for endometriosis care, a resource for menopause, a solution for pelvic floor health, or a mental health tool—strong branding ensures that the people who need these innovations can find them, and that investors, hospitals, and communities take notice. The stakes are real. The impact is tangible.
Choosing this space didn’t feel like narrowing; it felt like alignment. It feels like showing up for work that matters. Being surrounded by founders building with this much heart pushes us to do our sharpest work. Their missions remind us why we started Alfa Charlie in the first place.
Women’s health is rising. Innovation is happening every day. Funding is starting to flow. Conversations that were whispered are now out loud. And the people building here deserve partners who genuinely believe in their vision and the lives their work touches.
This is where we put our time, talent, and energy. This is where we can make the most impact. This is Alfa Charlie—cheering on the future of women’s health, helping shape the brands that will move it forward, and ensuring the innovators behind these solutions are seen, trusted, and supported.
Not because it’s the safest choice. Not because it’s the obvious one. But because when life shifted, and we started paying attention, we realized: this is where we belong.