Reflecting on SiS New York: Where Women's Health Innovation Meets Community

We're still buzzing from last week's SiS: Women's Health Innovation Conference in New York – and honestly, we can't stop talking about it. There's something special about being in a room full of people who genuinely believe that healthcare should be equal for everyone, regardless of gender.

The conference brought together industry pioneers from companies like Evvy, Willow, Natural Cycles, Hertility Health, and ŌURA for inspiring panel discussions that felt more like conversations between friends than formal presentations. That's what we love most about this industry – whether you're a startup founder or leading a major brand, everyone talks to each other like equals. There's no hierarchy, just shared passion and genuine willingness to help each other succeed.

As proud sponsors of the event and a creative agency specializing in femtech branding, we offered our WomanKind grant – a three-month strategic brand design partnership – as one of the pitch competition prizes. The pitches were incredible across the board, showcasing the innovation happening in women's health startups today. Hera Biotech truly stood out with their innovative approach to endometriosis and cervical cancer screening. We're thrilled to be partnering with Somer Baburek and her team to bring their vision to life through purpose-driven brand design.

The SiS team created exactly the kind of environment we believe in: welcoming, supportive, and refreshingly creative. It wasn't your average stuffy conference – it was a celebration of what's possible when women support women in building a better future for healthcare innovation.

Until next time, New York. Thank you for reminding us why we're so passionate about supporting femtech founders and women's health companies through strategic branding and design.