Defining a brand style
We began the web design process by evaluating their current branding and expanding it to better reflect their personality and values. While keeping their logo intact, we elevated their brand with new fonts, colors, and photography styles, and a mood board to better attract their ideal customer. We landed on six key brand personality traits: personable, natural, warm, sleek, energetic, and unique.
Once we knew VendiBean’s ideal customer and brand personality, we set out to design a digital experience that generates machine sales and showcases their craft coffee community. We equipped the website with an advanced location finder, newsletter sign-up forms, fun video backgrounds, a live Instagram feed, and a community blog.