Defining a Brand Style
Through our brand discovery process, we outlined a vision for Symbiotic Training Center that represents their individual preferences as well as the taste of their target audience. We collectively came up with a list of adjectives that define the Symbiotic style: electric, powerful, sleek, strong, elite, specialized, unique. We translated those words into a mood board to align our vision and begin the logo creation process.
The final logo presented to the Symbiotic team is a timeless testament to the meaning behind their brand name. We used the concept of the yin and yang to bring together the ‘S’ shape and opposing blue dots. The midnight blue background paired with the crisp white lines and splash of electric blue allows for a powerful, vibrant aesthetic that translates beautifully onto apparel, accessories, signage, and more.
We complimented the Symbiotic Training branding with a clean and functional WordPress website. We worked with their team to gather content and build a foundation for a long-term resource website for their athletes and other trainers. In addition to their blog, we made sure their information was presented in a simple and easy to understand way so potential clients can easily contact them for assessments.