We teamed up with SCALE San Diego before their launch in early 2017. Their founder had a vision of a smart city program that provides funding and acceleration to stand out companies developing technology for Urban Innovation. They now partner with the city of San Diego, prominent universities and corporations to provide “smart citizens” with the resources to learn about and tackle real urban problems, establishing an ecology of smart city talent within San Diego. We were brought on to create a brand identity for the company that stands out in the technology field and encourages young citizens to get involved in urban innovation.
After a few rounds of revisions, we ended up with a strong, innovative brand for SCALE San Diego. We incorporated in a lot of bright colors to draw attention to the brand and add a fresh approach to the technology and urban innovation landscape.