Sorensen Elite Softball Pitching
Building a brand identity for a softball pitching program.
Sorensen Elite is a private softball pitching instruction and training company started by softball athlete Dana Sorensen. After Dana’s long and successful career as one of the nation’s top pitchers, including playing in 2 Women’s College World Series and being inducted into the Stanford Athletics Hall of Fame, Dana started Sorensen Elite to help high school, college, and professional softball pitchers improve their skills. We teamed up with Dana to create a logo and website that reflects her style and builds her brand’s recognition within the softball community. The logo was designed to work well on screen printed apparel, and the ‘SE’ emblem is meant to emulate the stitches of a softball.
My experience working with Alfa Charlie to develop a brand identity and website for Sorensen Elite was truly wonderful and has been supremely helpful in launching our company. Kim and Reva are not only talented artists, but also true professionals who spent the extra time to uniquely understand the vision and goal of our company. I would highly recommend Alfa Charlie to anyone looking to launch, refresh, or re-strategize the branding of their business.