Branding | Final Logo Design
As a play on the escape artist concept, the letters “C” “E” and “A” interlace like ropes to create a harmonious symbol that is empowering, inspiring and strong. We accompanied the logomark with a mature serif font to appeal to both male and female audiences.
After finalizing the logo design and brand guidelines, we set out to complete Caroline’s website. We started by organizing the website structure and style with a full wireframe of the site and a Photoshop mockup of the homepage. We designed the website in a way that highlights her gorgeous photos and primary call to action. The website features a modern, responsive design, multiple contact forms, advanced Mailchimp integration, and Google Analytics.