As an admirer of raw emotion, a romantic love story and a wild adventure, Kristina Doherty approached us to help overhaul her branding and website as she began to carve a new narrative of her own in a new city. Kristina first launched her photography business, Fog and Dawn, under the warm sun of San Diego. Her photography style mirrored the southern California feel, capturing seaside nuptials and palm tree backdrops. But as her talent grew and style changed, so did her audience. Along with a move to the Pacific Northwest, Kristina began to dive head first into a new aesthetic and elegance, renovating her photography business to attract her true ideal client in a style that was all her own — marking the end of Fog and Dawn, and the beginning of Kristina Kay Photography.