1. Sketch Out A Sitemap
A sitemap is a bit like a flow chart, just without the technical jargon we used it for back in math class. We prefer to think of it as a blueprint for a new home.
Before we begin building, we need to know how many rooms your home will have. Think of each room as a page on your site and list out what needs to be included.
These pages will be the foundation of your website and how they interact with each other will help us determine the flow of your home.
Just like you’d need a kitchen or bedroom, there are common web pages usually found on every site:
But what else do you need? A services page? A product page? A blog? List them out.
Don’t worry, down the road when your business grows we can always build on that extension!
These top pages will most likely also serve as the main navigation to your site.
Starting with your homepage, let’s create a flowchart that shows how your user can move about your web pages.
If there is anything that can be built upon, be sure to add it in.
Perhaps your “services” page will include multiple services. Will your “about” page include a story about your company and a personal bio? How about any team members?
Once complete, you’ll have a rough outline of the foundation of your site. And just like your home, you can now begin to fill each room.
2. Tell Users What To Do.
With your new home in mind, we can begin to fantasize about that up-and-coming housewarming party.
We always want guests to feel at home and the best way to do that is to help them navigate through the cupboards and hallways. Provide direction and tell your guests what to do on every page.
In website terms, it’s referred to as a “call-to-action” — every page needs to have one, otherwise, you risk leaving users on your site lost.
Have you ever walked into a party and not known where to head first? We tend to find ourselves more comfortable when the host greets us and then directs on what to do next — pour yourself a drink or put your jacket in the guest room. Immediately we feel welcomed and have moved beyond the entry foyer engaged in what’s around us.
Your users need to feel the same way. If you leave them unsure and too close to the door, they’re sure to exit.
On your sitemap, go back and create a call-to-action for each page.
3. Know Your Audience.
We love people and can easily be the more, the merrier type. But on some occasions that doesn’t always work.
Treat your website in a similar fashion. Who is on your guest list?
Knowing your audience makes it a lot easier to write copy specifically to them. Who are you selling to? Who are your services for?
Have you ever landed on a website and said: “Wow, this is for me”? That’s how we want users to feel when they land on your site.
The more specific you can get on who your audience is, the better and easier it will be to deliver content that connects with them.
By following these key steps, you can eliminate some of the overwhelm in writing website copy. Trust us, you’re not alone. It’s something a lot of entrepreneurs struggle with. Our best advice is to get started. Outline with your sitemap and go from there. A clear and organized framework will help provide insight on what you truly need to focus on, so you spend less time debating on where to even start.